What is an unsubscribe?
Unsubscribe or ‘opt-out’ means that a contact has expressed their desire to be removed from the program. This means they will no longer be receiving learning campaigns.
Why would someone unsubscribe?
There are several reasons why someone might choose to unsubscribe from learning campaigns rather than actively engage in them. While learning campaigns aim to promote education and skill development, individual circumstances and preferences can lead people to discontinue their participation. Here are some common reasons:
- Lack of context: Does the person understand the intent and purpose of the program?
- Disengaged: The team member may be disengaged and not willing to participate in the program.
- Lack of understanding: The person may not yet understand the benefits of participating and therefore may be reluctant to try something new.
What do I do when someone unsubscribes?
When someone refuses to participate in a mandatory learning program, it can present challenges for organisations that require their employees to engage in the program. It is important to remember however that this is a journey that people will join if you are successfully promoting and reinforcing a learning culture. Therefore the response should never be punitive.
Here are some steps to consider when faced with this situation:
1. Understand the Reasons: Start by having a private and respectful conversation with the individual to understand their reasons for refusal. They may have valid concerns or personal circumstances that are affecting their willingness to participate.
2. Communicate Clearly: Clearly communicate the importance of the program, its objectives, and how it aligns with the individual's role or responsibilities. Make sure they understand the benefits of engaging with the program. It may be worthwhile encouraging them to watch one of the onboarding webinars to hear more about it.
3. Address Concerns: If the person has specific concerns or objections, address them to the best of your ability. Be open to discussing potential solutions or accommodations if their concerns are legitimate.
4. Normalise a learning culture: Encourage a culture of continuous learning to make participation in such programs more appealing. By regularly providing opportunities for team members to share learnings and experiences from engaging with the content, others are more likely to give it a go.
Finally, if a member is ready to rejoin the program, you can re-enrol them on your member's dashboard.
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